Pioneer: Jefferson J. Mooney

Jeff Mooney

Jefferson J. Mooney is Executive Chairman and controlling shareholder of A&W Food Services of Canada Inc. and an alumnus of both the University of Saskatchewan and Harvard University Graduate School of Business.

In 1992, he became the first recipient of the Henry Singer Award for Exceptional Leadership, granted by the Faculty of Business, University of Alberta. In 1994, the Sales and Marketing Executives of Vancouver chose him Marketing Executive of the Year. In 2003, he was a recipient of Her Majesty Queen Elizabeth's Jubilee Medal.

Jeff is past Chairman of the Business Council of British Columbia, a member of the Board of Directors of Cadillac Fairview Corporation Ltd. and Finning International Inc. He is also past Chairman of the Young Presidents' Organization, B.C. Chapter, and a member of the Chief Executives' Organization and World Presidents' Organization.

A&W is a strategy driven organization, which has grown to over 650 restaurants across Canada. Mr. Mooney has led the company through eight strategic transitions including a management buy out of the business in 1995 and creation of an innovative Revenue Royalty Income Trust in 2002. A&W was recognized as Restaurant Company of the Year in 2002 and has been chosen as one of Canada's 50 Best Managed Companies.

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